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Lead generation Follow-up & CRM What’s included

Channels

Paid advertising Search and visibility Email outreach LinkedIn outreach Web design

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Who it’s for

B2B businesses

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Service · Email outreach

Outreach that doesn’t read like outreach

You delete twenty of these a week and so does your buyer. The only version that works references the specific business it is going to, and there is no way to fake that at volume.

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Trusted by 40+ businesses, including

EverflowAMS RoboticsFlexipolExplode Social MediaExperiencegiftCGS DirectRangeking
The standard

One rule, applied to every message

One

Company researched at a time. Not a list, not a merge field, not a template with a name dropped in.

This is the whole method
Low

Volume, deliberately. High volume is what burns domains and reputations.

Quality over send count
Zero

Messages sent that would not earn a reply from you if they landed in your inbox.

The test we hold every send to
How it works

Research first, then write

Outreach reaches the buyers who are not searching and will never see an ad. It only works if it demonstrates, in the first line, that a human looked at their business. Everything else is infrastructure to make sure that message arrives.

Part of the full systemEmail outreach
  • A defined list, built to your actual buying criteria
  • Research on every company before anything is written
  • Messages that reference their situation, not your service
  • Separate domains, warmed properly, so your main one is never at risk
  • A short sequence that stops rather than nagging
  • Every reply routed into the CRM and tagged to source
What usually goes wrong

The objections, and what we actually do

What you’re thinking

“This is just spam with extra steps.”

You get twenty a week that open with your first name and a line about your “impressive growth”. Delete, delete.

What we do

Researched before it’s written.

Each message is about the specific company it’s going to: what they make and what’s changed there lately. That research is why sending volume stays low. Explode went from a referral-only pipeline to closed-won ROI within 60 days.

What you’re thinking

“It’ll wreck our domain reputation.”

You’ve heard about firms whose emails started landing in junk after an outreach campaign. That happens when it’s sent from the main address at volume.

What we do

Separate domains, warmed properly.

Outreach runs on domains bought for the purpose and warmed up over several weeks. Your main domain never sends a single outreach email, so your day-to-day mail is never at risk.

What you’re thinking

“Is cold email even legal in the UK?”

GDPR headlines made all of it sound risky, and nobody’s ever walked you through the actual rules.

What we do

Relevant, and always with an opt-out.

UK rules allow emailing corporate addresses when the message is relevant to their role and there’s a clear way to opt out. We work inside that, and we never email consumers.

What we do

How it works

  1. 01

    Define the buyer

    Who is genuinely worth a message, by size, sector, role and trigger.

    CriteriaTrigger eventsRole mapping
  2. 02

    Infrastructure

    Domains bought, records set, mailboxes warmed. This takes weeks and cannot be rushed.

    DomainsSPF/DKIM/DMARCWarm-up
  3. 03

    Research layer

    Every target company reviewed for something specific and true to open with.

    Company researchRecent triggers
  4. 04

    Write and send

    A short sequence, personal, that stops when it should rather than nagging.

    SequencePersonalisationSend limits
  5. 05

    Route replies

    Interested replies land in the CRM, tagged, and go straight into the follow-up system.

    CRM routingSource tags
The people on your build

The senior operators on your build

A small senior team, not a pyramid. You will know everyone on this list by name within a fortnight.

A

Account manager

Runs the audit, sets the scope, stays on the account.

S

Systems lead

Builds the CRM, the routing and the chase sequences.

M

Media buyer

Runs Google and Meta to one number: cost per qualified enquiry.

C

Copywriter

Researches and writes the ads and the outreach, one company at a time.

G

Graphic designer

Designs the ads, the landing pages and every piece of creative.

Straight answers

The questions you’re actually asking

Who do you actually email?

A list built to criteria you sign off: sector, size, region and the job titles that sign orders. Every company on it is checked before anyone writes a word.

How many emails go out a week?

Fewer than you’d expect. The number is set by how many companies we can research properly, and that’s far below what a volume sender would push out.

Do we get to approve the messaging?

Yes, and you should. You sign off the criteria and every piece of copy before anything sends, and you can see everything that’s gone out at any point.

What happens when someone replies?

The sequence stops straight away and the reply lands in your CRM, tagged to the campaign that started it. Interested buyers get booked in with your team. Anyone who says no is never contacted again.

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