ProverseBe the firm they find when they finally go looking
Most buyers in your market are not ready today. When they are, they search. If a competitor with a worse product is what comes back, that is a visibility problem, not a product one.
★★★★★Rated by 40+ businesses worldwide · £10M+ generated for our partners
Trusted by 40+ businesses, including
Why the worse firm keeps winning
They turn up for the terms your buyers type. You turn up for your own company name.
Fixed by pages that answer real questionsThey have reviews, case studies and content. You have a brochure site from 2019.
Fixed by proof, publishedThey get the enquiry while you are still waiting for a referral.
Fixed by being in the consideration setAnswer the questions buyers actually ask
Not keyword stuffing and not blogging for its own sake. A small number of pages that answer the specific, technical, commercial questions your buyers put into a search bar in the weeks before they enquire.
- The terms your buyers actually search, not the ones you would like them to
- Pages that answer buying questions, not brand waffle
- Site structure a search engine can actually read
- Technical fixes: speed, mobile, indexation
- Your proof published where it can be found
- Local and trade directory presence where it still matters
The objections, and what we actually do
“We paid an SEO agency and got nothing.”
You got a monthly report of rankings for words no buyer types before spending money. The graph went up. The phone didn’t ring.
Measured in enquiries.
We only chase terms a buyer types before placing an order, like the specification they need or the problem they’re trying to fix. Every page is tracked by the enquiries it brings in.
“Nobody searches for what we make.”
They may never type your product’s name. They type the problem it solves, or the spec they need met.
Pages built around the buyer’s problem.
Flexipol’s buyers were searching for food packaging every day and finding someone else. A new website and Google Ads doubled their traffic, and enquiries rose 60% in three months.
“SEO takes forever to work.”
Search builds over months, the same way a reputation does. The trouble starts when it’s the only thing you’re paying for.
Paid ads carry the first months.
Google Ads brings enquiries from the first week while the search pages build underneath. Each month the pages bring in more on their own, and you pay for fewer clicks.
How it works
-
01
Demand research
What your buyers actually search, in what volume, and with what commercial intent behind it.
-
02
Technical pass
Speed, mobile, structure and indexation fixed so the content has a chance.
-
03
Page build
The pages that answer buying questions, written by someone who understands the sale.
-
04
Proof published
Case studies and results put somewhere findable rather than in a PDF nobody opens.
-
05
Measure
Reported in enquiries from search, tagged in the CRM like every other source.
The work behind £10M+ of client revenue
£2M closed dealsCase study The full system behind £2M of closed deals
Industrial robotics on a sales cycle measured in months. After two years on our full system: 1,500+ leads, 22,000 new customers in the CRM, and £2M in closed deals tracked back to the source.
Lead cost £60 → £15
Case study How Everflow cut its lead cost from £60 to £15
A utilities company renting every lead from brokers. Front-end ads on Meta and Google, a back end on Salesforce Marketing Cloud, +120% volume, and 100 leads a month for 18 months straight.
+60% enquiries in 90 daysCase study Capturing the search demand Flexipol didn’t know it had
A food packaging manufacturer invisible to the buyers searching for its products every day. We set up Google Ads and built a new website: traffic up 100%, enquiries up 60% in three months.
The senior operators on your build
A small senior team, not a pyramid. You will know everyone on this list by name within a fortnight.
Account manager
Runs the audit, sets the scope, stays on the account.
Systems lead
Builds the CRM, the routing and the chase sequences.
Media buyer
Runs Google and Meta to one number: cost per qualified enquiry.
Copywriter
Researches and writes the ads and the outreach, one company at a time.
Graphic designer
Designs the ads, the landing pages and every piece of creative.
The questions you’re actually asking
Do we need to blog every week?
No. A handful of genuinely useful pages that answer real buying questions will beat a weekly blog nobody reads, and they take far less of your team’s time.
Will it work if our buyers are specialists?
Specialists search more precisely than anyone, which makes them easier to find. A buyer typing an exact spec is telling you they’re close to ordering. Those are the terms we build pages for.
Is this included in the build?
The technical pass and the core pages are. An ongoing content programme is a separate piece of work, and we’ll only recommend it if the audit shows there’s search demand worth chasing.