Every serious deal waits for you

Video sales letter, full script

If you run a firm that sells B2B and revenue has stalled between two and ten million a year, the likelihood is you have two very serious problems getting in the way of your next move. Not enough enquiries coming in consistently. And no structure, once an enquiry actually comes in, to close a deal.

Most owners try to fix this by spending on trade news articles and hiring more sales team, whilst they manage the entire pipeline in an Excel sheet. The result is that marketing stays broken, because it has never produced anything worthwhile, and sales stays broken, because nobody is actually looking at what happens after somebody comes in.

So in the next eight to ten minutes I am going to show you the exact system we have used to generate predictable sales and marketing results for a range of businesses, from automated machinery manufacturers to professional services and business utilities. We will diagnose where your current setup is leaking, why nothing you have tried has stopped it, and what we have deployed in similar businesses that have converted millions in trackable sales.

At the end, an invitation to put your business to the test. We will mystery shop your sales team, compile our findings on your system, and walk you through every leak in your current process.

If that is not worth your time, or you are not willing to invest in sales and marketing systems to increase your revenue, then this is not for you. But if you are already a wealthy business owner trying to get a hell of a lot wealthier without chasing more deals yourself, then keep watching.

Quick question. Do you know your close rate from your inbound leads?

Not a rough estimate. Out of the last fifty quotes your firm actually sent, detailed, costed, careful quotes that took someone at least half a day, how many of them turned into actual orders? And how many were never chased past one email?

Most owners I speak to cannot answer that question, and these are serious directors. They can tell you their gross margin to the decimal point and the story behind every product or service. But the quotes go out and then nothing happens. Someone means to ring, the week gets away from them, and the quote just sits there.

I call it the graveyard. Every business like yours has one, and it is why everything still routes through you.

You chase every quote because you are the closest thing to a follow-up process the business has ever had. And if your close rate on quotes is a few percent below where it should be, that is nearly three hundred grand a year in orders that went to a competitor. Not because they have a better product or service, but because they actually have a better system.

Here is what good looks like. Not doubling your sales overnight.

You have heard that one before, and you were perfectly right to be sceptical. Good looks like a business that someone will buy when you come to exit, because the revenue belongs to the sales team and not to your personal phone. Months predictable enough that you can hire, invest and plan without guessing. And an order book that grows without you in the room.

So why has this not fixed itself? You have spent money on it, and on a range of other things. But here is the uncomfortable truth. Almost everything sold to firms like yours is activity, not a system.

That marketing hire who produces social posts and a newsletter, and no inbound enquiries come from any of it, so you concluded marketing does not work for your business. Trade shows costing more and more every year and returning a handful of emails and phone numbers. You hire more sales team, but they do not know the business as well as you and the deals slip through their fingers. And the only people queuing up to help are the new wave of AI experts pushing chatbots you do not need.

The problem was never marketing. It is the absence of a system that joins sales and marketing together.

So here is what we actually install. Two systems, simple enough to draw on a napkin.

First, the lead engine. Enquiries come from online advertising on Google and Facebook, from LinkedIn, and from targeted outbound to the right firms. They land on web pages designed around how your customers are actually buying and researching.

Then the sales process. Everything that happens after an enquiry comes in. Automated confirmation and educational emails about your product and your service, your buying process, and what happens next. Every time a prospect opens their Facebook they are fed more carefully curated information. Every enquiry, every time, without exception. Each lead gets qualified and then pushed to your sales team already educated on exactly how you can help.

After that conversation, every quote you send gets a chase sequence that runs professionally and politely, in your tone of voice, until it is either a yes or a no. Nothing slips through. Nothing gets forgotten.

And the graveyard disappears.

You see the whole sales pipeline in one system. Who has enquired, who has been quoted, who has been chased, what is stuck, and what is actually projected for the next month. And it all keeps running whilst you enjoy a well earned holiday.

So if that sounds like something that could benefit you or your business, then enquire below. We will put your business to the test and bring our findings to a quick chat, to see if we could be a fit for each other. But either way, we will leave you with our seven step back end selling system, to help you close more of the deals you already have, so at the very least you walk away with an action plan that you can implement today.

But I will be honest. You have heard it before and you are probably wary of all of this. So here is the proof I would be looking for if I were you.

We already run this exact system on our own business. So when you book below, time how fast we chase you. And if the speed surprises you, think about what it would do in front of your customers.

Then there are firms just like yours. AMS Robotics, automation and robotics integration for golf courses and sports pitches. It is the exact same motion as your business. Enquiry, sales conversation, then a quote, then a close. It is the same problem, so it is the same fix. Over two years the system produced 15 enquiries and £2 million was closed in business traced back to our systems.

Or Flexipol, a plastics manufacturer for a wide range of businesses. Same problem. Over 70 enquiries, 250 new customers into their CRM, and lead flow still increasing consistently month over month, just 90 days into our engagement.

Or Everflow, a business utility provider. Over 100 leads every month for over 18 months, and their cost per lead slashed by nearly 75%, just by bringing our system in house. No more over-reliance on lead brokers or middlemen.

But you might be thinking, we have tried marketing before. Not like this. This is a sales and marketing system with the objective only of closing more deals, and you will see on one dashboard exactly what it is producing. That is the difference.

You might be thinking, I do not have time to take this on. You do not, and that is exactly the point. It is why we build everything for you, with just five or six hours of input from you and your team. Then we run everything for you. Our incentives are aligned. We only win when you do. Or if you have got a team that can run it, we will even train them on our systems.

You might be thinking, our industry is different. Our system is built for a sales process, not a sector. Enquiry, sales conversation, quote, then a close. If that is how you sell, our system is going to work. Our expert team will also deep dive every aspect of your business, to ensure everything we build looks and sounds exactly like you.

So if that sounds like something that could benefit you or your business, book a call below.

In the questions we ask, the more detail you provide the easier it is for us to help. Then between now and when we speak, we will send an enquiry into your business, and on the call we will show you exactly what happened to it. How long it took to come back, what came back and what did not. We will also leave you with our seven step back end selling system, to help you close more of the deals you already have, so at the very least you will walk away with an action plan that you can implement today.

The call costs nothing, and neither does the advice we bring to it. So book a slot below, and we look forward to speaking with you soon.