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Senior judgement, a few days a month
A full-time commercial director costs six figures and most firms your size do not need one five days a week. What they need is the judgement: where the budget goes, what gets measured, and who is accountable for the number.
★★★★★ Rated 4.9 / 5 ·40+ UK businesses·£10M+ client revenue
Built for
What nobody in the building currently owns
Spread across shows, sponsorships and salaries with nobody weighing one against another.
One person accountable for the returnA junior marketer executing without direction, because nobody senior ever set any.
Direction their work finally ladders toEnquiries, pipeline, cost per order. Nobody currently reports it because nobody owns it.
Reported to the board monthlyIn the business enough to matter, not enough to bill like it
A fixed number of days a month, in the business: setting direction, running the commercial review, managing the marketing function you already employ, and sitting on the same side of the table as you when suppliers pitch.
The commercial plan: where growth actually comes from
Budget discipline across everything you currently spend
Direction and management for your existing marketing people
A monthly number the board can read in one page
Supplier and agency decisions made with you, not sold to you
The system we build, owned at director level
Results the last agency never produced
Every one of these directors had been sold marketing before. Every figure is measured against a baseline agreed in writing.
The full system behind £2M of closed deals
→Read the case study
How Everflow cut its lead cost from £60 to £15
→Read the case study
Capturing the search demand Flexipol didn’t know it had
→Read the case study
£14,000 closed in seven days, from a CRM they already owned
→Read the case study
Cold outreach that paid for itself in sixty days
→Read the case study
A corporate pipeline worth €100k in 90 days
→Read the case study
200+ leads in a market everyone calls too niche
→Read the case studyA growth engine for a firm that acquires its own market
→Read the case studyThe objections, and what we actually do
We tried a consultant. We got a deck.
Ninety pages, a framework with a trademark, and nothing different by summer.
This seat comes with hands.
The fractional role sits on top of a delivery team. Decisions made on Tuesday are built by the same firm on Wednesday, which is the difference between advice and outcomes.
Our marketing person will feel threatened.
A fair concern, and mishandled it costs you a decent employee.
They finally get a manager.
Most junior marketers in firms like yours have never had direction, a budget or a number to own. Given all three, they usually get dramatically better. It is the making of them, not the end of them.
How is this different from the management retainer?
The system management keeps the machine running. This is a different altitude.
This seat looks a year out.
Pricing, positioning, new markets, the hiring plan, what the board should expect from commercial. The machine is one input into that conversation.
What happens, in order
Commercial review
The full picture: channels, spend, team, pipeline, pricing.
- Spend review
- Team review
- Pipeline
The plan
Twelve months, one page, agreed with the board.
- Priorities
- Budget
- The number
The cadence
Fixed days each month: review, direction, decisions, reporting.
- Monthly board page
- Team direction
Build what the plan needs
Where the plan calls for system work, the delivery team builds it.
- Delivery
- Accountability
The senior operators on your build
A small senior team, not a pyramid. You will know everyone on this list by name within a fortnight.
Senior account manager
Runs the audit, sets the scope, stays on the account.
Systems lead
Builds the CRM, the routing and the chase sequences.
Media buyer
Runs Google and Meta to one number: cost per qualified enquiry.
Outreach lead
Researches and writes the outbound, one company at a time.
Copy and creative
Writes the ads, the pages and every sequence the system sends.
Find out what the commercial seat would change
The audit reads like the first month of the job: where the money goes now, and where it should. It starts with a call.
★★★★★ Rated 4.9 / 5 ·40+ UK businesses·£10M+ client revenue