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What’s a full pipeline worth?
Put your own numbers in and see what your enquiry volume should be worth over a year, and what every extra booked conversation adds on top.
Your numbers
All in your browser: nothing you type here is stored or sent anywhere.
What the pipeline is worth
New revenue a year
£0
One extra conversation a week at these numbers is worth £0 a year.
£0
New revenue a month
0
New customers a month
£0
Revenue per conversation
0.0×
Return on marketing spend
How it is worked out. New customers = conversations booked × the share that actually happen × the share that buy. Monthly revenue = new customers × average customer value, and the annual figure is that over twelve months. The return multiple divides monthly revenue by monthly marketing spend, and the “one extra conversation a week” line is a year of weekly conversations at your revenue per conversation. It is straight-line arithmetic, not a forecast: real pipelines have cycles, seasonality and deal-size spread a calculator cannot see, which is exactly what the audit works out. Nothing you type here is stored or sent anywhere.