Service · Content production

One day of filming. Months of ammunition

Campaigns need real creative: your premises, your product, your people. A media day produces enough of it in one visit to feed the system for months, without stock photography anywhere near your brand.

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★★★★★ Rated 4.9 / 5 ·40+ UK businesses·£10M+ client revenue

£10M+
Revenue generated for clients
40+
UK businesses built for
60+
Average monthly leads per client

Built for

EverflowAMS RoboticsFlexipolExplode Social MediaExperiencegiftCGS DirectRangeking
What it replaces

What your ads are currently running on

Stock

Photography of models in hard hats who have never been on a site in their lives. Buyers can smell it instantly.

Replaced with your actual premises
2019

The year the brochure photos were taken. The kit, the branding and half the staff have changed since.

Replaced with current, true material
Fatigue

The same two images running for months, quietly driving your cost per enquiry up.

Replaced with a deep creative bank
How it works

Shot around the campaigns, not the other way round

The shot list is written from the campaign plan before anyone picks up a camera. Every angle, clip and photo exists because a specific ad, page or sequence needs it.

A full day on your premises, planned around production

Ad creative in every format the channels need

Retargeting clips cut for people who nearly enquired

Trust assets for the sales process: walkarounds, capability films

Photography for the site, the quotes and the case studies

Everything delivered edited, organised and owned by you

What usually goes wrong

The objections, and what we actually do

What you’re thinking

Nobody here wants to be on camera.

Most directors of established firms would rather be anywhere else.

What we do

The product and premises carry it.

The machines, the workshop, the fitting, the finish. People appear where they are comfortable, and a voiceover covers the rest. Nobody performs.

What you’re thinking

We had a video made once. It was expensive and did nothing.

A brand film with drone shots and piano music, watched by nobody.

What we do

This is ammunition, not a film.

The output is dozens of short working assets built for ads and follow-up sequences, each with a job. Not one long film with no destination.

What you’re thinking

Can we not just use our phones?

You can, and for some formats we will tell you to.

What we do

Some things need doing properly once.

The hero creative that represents the firm gets professional treatment. The quick topical clips can absolutely come off a phone afterwards, and we show your team how.

The build

What happens, in order

1

Shot list from the campaign plan

Every asset the ads, pages and sequences need, written down before the day.

  • Campaign plan
  • Shot list
  • Locations
2

The day itself

A small crew on your premises. Product, process, premises, people who want to appear.

  • Filming
  • Photography
  • Interviews
3

The edit

Cut into working formats: ads, clips, stills, trust films.

  • Ad cuts
  • Retargeting clips
  • Stills
4

Into the system

Loaded into the campaigns and sequences, tested, and rotated before fatigue sets in.

  • Deployment
  • Testing
  • Rotation
Your team

The senior operators on your build

A small senior team, not a pyramid. You will know everyone on this list by name within a fortnight.

S

Senior account manager

Runs the audit, sets the scope, stays on the account.

S

Systems lead

Builds the CRM, the routing and the chase sequences.

M

Media buyer

Runs Google and Meta to one number: cost per qualified enquiry.

O

Outreach lead

Researches and writes the outbound, one company at a time.

C

Copy and creative

Writes the ads, the pages and every sequence the system sends.

Ready?

Find out what your creative is costing you

The audit reviews the material your campaigns currently run on and what it is doing to your cost per enquiry. It starts with a call.

★★★★★ Rated 4.9 / 5 ·40+ UK businesses·£10M+ client revenue

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