The pain
Rangeking sell automation to golf courses and driving ranges. The market is real but tiny — there are only so many ranges in the country — and the buyers are operators, not technologists. Enquiries arrived occasionally, went quiet routinely, and every lost one hurt because there is no infinite pool behind it.
The problem underneath
The buyers did not fully understand what the automation was or what it would change about running their range. An enquiry would land curious, meet a product answer to an operational question, and drift. In a narrow market, advertising alone was never the fix — the gap was education between first interest and a confident decision.
What we built
Reach for a narrow audience, and a backend that teaches.
- Meta campaigns targeted at golf courses and driving ranges specifically
- An education-led backend: sequences that explain what the automation is, what it replaces, and what it pays back
- Nurture that keeps a curious operator warm until budget season arrives
- Every enquiry tagged, scored and followed up — none wasted
How we did it
We wrote the campaigns around the operator’s day — queues, staffing, ball collection, weather — rather than the specification sheet. Every enquiry then entered an education journey that answered the questions operators actually ask before spending capital, so the sales conversation started with an informed buyer instead of a sceptical one.
The results
More than 200 leads over 12 months, in a market where the entire addressable audience is measured in hundreds, not millions. Enquiries that once drifted now move through a journey built for how slowly a range decides.
The outcome
Rangeking has predictable enquiry flow in a market everyone said was too small to advertise into — because the system respects how niche buyers actually decide: slowly, once they understand.