Book a call We rebuild and run the retention channel for DTC brands doing £500k+ a year on Shopify, managed risk-free until you see an uplift in email revenue, with one number on the wall: profit per customer.
Dan and Grace started Proverse after watching brilliant brands run the paid-ads treadmill: renting customers from Meta at a rising CAC while their biggest asset, the customer list, sat idle.
Dan had already been on the other side of the table: an e-commerce founder himself, burned by agencies that promised the world, sent template blasts and invoiced for it. He also knows the quiet guilt of flows nobody had time to touch, so hear it from someone who lived it: you tried. It wasn't you. Proverse is the agency he wished he could have hired, built on email because no other channel compounds like the list a brand already owns.
Today a senior team runs the retention channel for 40+ brands ranging from £1M to £250M a year in revenue: subscription brands fighting month-two churn, ads-heavy stores whose dormant list only ever saw a discount blast, considered-purchase brands where every send has to feel premium. The job is the same for every one of them: make email and SMS worth 30-40% of total revenue, and take the customer relationship back from Meta so the brand owns it outright.
“We didn’t want to be another agency sending prettier newsletters. We wanted to own the number that actually compounds.”Dan, Co-Founder
Every brand gets the same four seats: strategist, copywriter, designer and Klaviyo specialist. No hand-offs to a junior team you never met.
Opens are applause. Clicks are curiosity. Profit per customer is the score, measured against a baseline we agree in writing before the build starts. No inflated attribution, no vanity dashboards: just the metric that survives a board meeting.
Nobody learns on your account, and nobody rotates off it. The person in your Slack is the person doing the work, and they’ve run this channel for years, not quarters. No hand-offs, no chasing. That costs us more. It costs you less.
A perfect flow that ships in a quarter loses to a very good one that ships in 14 days. Revenue starts when the work goes live, so we build fast, improve in production and never gamble your deliverability to get there.
The list is yours. The templates are yours. The playbook we leave behind is yours. One fee, not a retainer ticking while you wait, and if we ever part ways you keep a channel that works. That’s the deal, in writing. No fine print, no claw-backs.
Dan and Grace start Proverse. Dan had run an e-commerce brand himself and been burned by agencies before, so they built the one he wished he could have hired.
Milestone: senior hires, the design system, the Cadence library
Three years in: 40+ brands, £10M+ in email revenue generated, and 90%+ of clients still with us after 12 months. The number on the wall hasn’t changed.
Book a call and we’ll find the single biggest leak in your retention channel. And if we work together, the risk sits with us: one fee, not a retainer, managed until you see an uplift in email revenue.
★★★★★ 100% satisfaction rate ·40+ brands helped·£10M+ revenue generated
“They'd found us more revenue before we'd even signed anything. The call alone was worth it.”Callum, CGS Direct
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