Book a call Retention teardowns, flow breakdowns and inbox tactics, every week, free, and written by the people who run this channel for a living.
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Read by 100+ founders and retention operators.
A real brand’s email programme pulled apart in public: what’s working, what’s leaking, and what we’d fix first.
One flow per issue, mapped end to end: triggers, timing, splits and the copy decisions behind each email.
Subject lines, timing, deliverability: one tactic per issue, small enough to ship before your next send.
The teardown: a supplements brand’s welcome journey pulled apart: what’s working, what’s leaking, what we’d fix first.
The flow breakdown: cart recovery mapped end to end, without leaning on a discount.
This week’s tactic: one subject-line pattern to test before your next send.
The number: how to read your own revenue split, and what a healthy one looks like.
Real issues are longer. And better.
Every idea comes from work we shipped for a real brand that month. If it didn’t move revenue, it doesn’t make the issue.
The tactics are pulled from the same playbooks behind £10M+ in tracked email revenue across 40+ brands.
Short enough to read with a coffee, specific enough to ship the same day. No essays, no recycled LinkedIn advice.
Book a call and we’ll find the single biggest leak in your retention channel. And if we work together, the risk sits with us: one fee, not a retainer, managed until you see an uplift in email revenue.
★★★★★ 100% satisfaction rate ·40+ brands helped·£10M+ revenue generated
“They'd found us more revenue before we'd even signed anything. The call alone was worth it.”Callum, CGS Direct
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
No spam. Unsubscribe any time.