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The Retention Calculator.
See what your email & SMS channel should be worth, and the monthly gap between where you are and benchmark.
Book a call See what your email & SMS channel should be worth, and the monthly gap between where you are and benchmark.
Left on the table each month
£0
12-month cumulative gap£0
Gap to benchmark0 pts
Email & SMS revenue at benchmark£0 / mo
Roughly equivalent to0 orders / mo
Benchmark value per subscriber£0 / mo
★★★★★ 100% satisfaction rate ·40+ brands ·£10M+ tracked
How it’s calculated. Established DTC brands with a healthy owned channel typically see 30–40% of revenue come from email & SMS. We use 35% as the benchmark, compare it with your current share, and multiply the difference by your monthly revenue. It’s a benchmark model, not a forecast: your real ceiling depends on list quality, category and margin, which is exactly what an audit works out. This is very brand-dependent and isn’t a reliable indicator of success on its own, which is why we focus on profit per customer rather than a single percentage. Nothing you type here is stored or sent anywhere.
Book a call and we’ll find the single biggest leak in your retention channel. And if we work together, the risk sits with us: one fee, not a retainer, managed until you see an uplift in email revenue.
★★★★★ 100% satisfaction rate ·40+ brands helped·£10M+ revenue generated
“They'd found us more revenue before we'd even signed anything. The call alone was worth it.”Callum, CGS Direct
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