Book a call Most brands come to us after being burned by an agency, or after a year of trying in-house (you tried, it wasn't you). So here are the straight answers: how we work, what it costs, who carries the risk, and what happens after the rebuild.
Senior people run your account and you talk to them directly. You won't chase us for replies or reports, and how email revenue is measured is agreed in writing before we build.
We rebuild your full email & SMS channel in 14 days (strategy, copy, design and flows) then run it as a managed service, managed risk-free until you see an uplift in email revenue: campaigns, testing and optimisation, with a target of 30–40% of revenue coming from owned channels.
Because email is the margin that makes your CAC survivable. When acquisition costs climb and the first order barely breaks even, the money is made on the second and third order, and those come from the list you already paid to build. Every month it sits idle, you are renting customers from Meta instead of owning the relationship.
We hear the same story on almost every call: a senior strategist sold the pitch, a junior ran the account, replies slowed and the reports filled with vanity metrics. So the offer is built around that wound. The people who scope your account are the people who run it, you pay one fee rather than a retainer that ticks while you wait, and the channel is managed risk-free until you see an uplift in email revenue. No claw-back hoops, no small print.
Most agencies run a content calendar. We run a P&L line. That means proper segmentation, incrementality over vanity metrics, a senior team rather than a junior account manager, and priorities ranked by revenue impact. And the people doing the work are the people you talk to, so your month isn’t spent managing your agency.
We run a voice extraction before anything ships (founder interviews, your past sends, customer reviews and on-site copy) and distil it into a voice guide you sign off. Every email is written against it.
Our best fit is DTC brands on Shopify or Shopify Plus, where our playbooks are deepest. Other Klaviyo-compatible stacks are considered case-by-case. Ask on the call.
We work best with brands doing £500k+ a year with a real list to activate. Earlier-stage than that, the Proverse Academy is the better route: you’ll build the same system yourself for a fraction of the cost.
No, it’s the most common starting point we see. Email at this level is a full-time craft, and most brands at this stage have a stretched team and a Klaviyo seat nobody sits in: flows untouched for months, campaigns going out whenever someone finds an afternoon. You tried, and it wasn’t you. It was a capacity problem, and that’s the part we remove.
Yes, it’s a common setup. We run the channel, they own the brand. Your marketer keeps the big picture; our team handles strategy, copy, design and Klaviyo execution.
Against a methodology we agree in writing before the build starts: the attribution window, the baseline period and the flow versus campaign split. Platform-reported revenue flatters itself, and you should not have to take Klaviyo’s default numbers (or ours) on faith. Agreeing the measurement up front is the only honest way to run a risk-based offer, and it means the uplift is never disputed at the finish line.
Revenue per send, flow revenue and list growth: a monthly report written for a founder, not an analyst, against the attribution window and baseline we agreed before the build. You’ll know exactly what the channel earned and what we’re testing next.
Built for DTC brands on Shopify doing £500k+ a year. The whole channel goes live in 14 days, on its way to 30–40% of revenue from owned channels, because every week your list sits idle is revenue handed back to Meta. The build flexes to the brand: subscription churn, a list that only ever hears discount blasts, or a considered purchase that needs story, not template blasts.
Your entire email & SMS channel rebuilt in 14 days: strategy, copy, design and flows. Core flows, a reusable design system and a real campaign engine, live quickly, not “in a quarter”. See The 14-Day Rebuild for the full breakdown.
That’s the setup where email is most directly tied to the number. Month-two churn usually means the gap between first delivery and habit was never bridged: no education flow, no save flow, transactional notifications doing all the talking. We build save flows and churn segments around your billing dates, so the win shows up in the churn line, not a vanity dashboard.
Access to your Klaviyo and Shopify accounts, a founder interview for the voice extraction, and sign-off on the voice guide and designs. We handle the rest.
The rebuild is the start, not the finish. From day 15 you get a full campaign calendar, an ongoing testing programme, monthly strategy sessions and reporting that talks about revenue rather than opens.
One fee, not a retainer ticking while you wait. The channel is managed risk-free until you see an uplift in email revenue, with no claw-back hoops. Week one usually starts by cutting the ghost contacts your Klaviyo bill is quietly paying for.
Fixed project pricing for rebuilds, a fixed price per email for Pay Per Email, and a monthly retainer for managed. Exact numbers depend on scope; the call is where we scope it.
Probably because you pay for every active profile, including suppressed contacts and people who never opted in. Since Klaviyo changed its billing model, most brands quietly pay for thousands of ghost contacts who never open, click or buy. That is why list hygiene is week-one work in every rebuild: cutting the profiles that cost you money protects deliverability and usually trims the bill at the same time.
Rolling monthly after the initial engagement. No long lock-ins. We’d rather earn the renewal every month than write it into a contract, and the channel is managed risk-free until you see an uplift in email revenue.
You do. Everything we build (flows, templates, segments, the design system) lives in your Klaviyo account and stays with you. If we ever part ways, nothing walks out the door.
Deliverability, Gmail's sender rules and GDPR: the quiet work that makes sure a Black Friday send can't blow up.
A fair worry: inbox providers now reject bulk senders outright rather than quietly filtering them, and brands hit failures without changing anything. So every rebuild starts with a deliverability audit (authentication, one-click unsubscribe, complaint rates) and a warm-up protocol before volume ramps. The bar we hold ourselves to is blunt: your Black Friday sends cannot be allowed to blow up.
Yes. Migrations (lists, flows, templates, integrations and sender reputation) are handled as part of The 14-Day Rebuild.
Yes, where the economics justify it. SMS is consent-led and quiet-hours-aware, deployed where it adds incremental revenue, not as a discount cannon.
Everything we send is consent-led and quiet-hours-aware, with an opt-out on every message. SMS is built to respect the rules of the markets you sell in from day one.
Yes. Data is processed under DPA terms, with clear roles, sub-processor transparency and a documented approach to data subject requests. Full details on our GDPR page.
Book a call and we’ll find the single biggest leak in your retention channel. And if we work together, the risk sits with us: one fee, not a retainer, managed until you see an uplift in email revenue.
★★★★★ 100% satisfaction rate ·40+ brands helped·£10M+ revenue generated
“They'd found us more revenue before we'd even signed anything. The call alone was worth it.”Callum, CGS Direct
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
No spam. Unsubscribe any time.