Book a call You spend all your time, money and resource running ads. But do you ever go deep with retention? We rebuild your email & SMS channel in 14 days, based on over £10M of email revenue generated, then run and manage it risk-free until you see an uplift in email revenue.
★★★★★ 100% satisfaction rate ·40+ brands helped ·£10M+ revenue generated
Watch: we rebuild your email channel in 14 days, then manage it risk-free until you see an uplift in email revenue. Here's exactly how.
Trusted by 40+ ambitious brands
Reviews from the brands who trusted us.
“They set our emails up to win, and they are still running to this date and have made us over six times our investment back.”
“We've gone from making no money on email marketing to nearly €100,000 in one quarter.”
“The impact was immediate. We actually quadrupled our best-ever Christmas period with Dan and the team.”
“Dan and the team have transformed my business… the impact it's had on what we're building has been insane.”
“They generated over £30,000 in the first two months of the partnership.”
“They had an immediate impact. Campaigns looked beautiful and helped us sell through a huge amount of stock.”
“We've gone from making no money on email marketing to nearly €100,000 in one quarter.”
Lisa, Experiencegift
54% lower day 0–7 churn “Super happy with Dan and the team - Attention to detail is spot on.”
Founder, Variety Mode
51% of revenue from email “Dan and the team have transformed my business… the impact it's had on what we're building has been insane.”
Keelan, Bwownies
You tried to fix it in-house. It wasn't you: retention is a full-time seat, and nobody on your team had time to sit in it.
Paying for acquisition only isn't sustainable. You need retention to build a long-term, profitable business.
Thousands of subscribers, three tired automations, and a discount blast once a fortnight isn't an email marketing strategy.
A senior strategist sold it, then a junior ran it. Template blasts, vanity metrics, and more work than if you'd never hired them.
A rebuilt flow stack captures revenue while you sleep. A real campaign cadence sells without discounting. Segmentation makes every send feel personal, by actually collecting data that matters. That's how you actually build long-term, sustainable businesses where customers keep coming back.
Attributed revenue, last 12 monthslive
The first step is knowing exactly where yours leaks. Built for DTC brands on Shopify doing £500k+ a year.
We dig into your brand, your customers, your products and your data, including the ghost contacts quietly inflating your Klaviyo bill. No guessing: the strategy is built from what's actually true about your business, and you approve it before anything is built.
We write the copy, design the emails, build the flows and set up everything in your platform, tested and ready for your approval. Then we go live. All of it built on over £10M of tracked email revenue: you'd spend months getting to where we'd even start.
Live in 14 daysUnlimited campaigns and constant testing, so the channel compounds month after month: more revenue from the customers you already have, and less of your growth rented from ad platforms. One fee, not a retainer: managed risk-free until you see an uplift in email revenue.
Cadence OS is the operating system behind every Proverse build: thousands of tested emails, offers and send patterns, tuned to your brand by the team who built them. Most agencies would spend months getting to where we'd start.
What we put in
All of it built by our team, tuned to your brand. Nothing for you to supply.
Copy
Words that sell, in your voice
Design
On-brand emails, built to convert
Send times
Timed for when your customers open
Offers
Sell without slashing margin
Segments
Who gets what, and when
Tuned to your brand by our senior team
Tested emails1000s
Revenue generated£10M+
Brands40+
What you get
Without lifting a finger.
Sales
Revenue while you sleep
Loyalty
Customers who come back and buy again
Freedom
Email completely off your plate
AI accelerates it. Senior operators own it. Your brand keeps the upside.
A dedicated team of five working inside your brand: strategy, copy, design and Klaviyo, with the founders managing your account personally.
Klaviyo
Shopify
Meta
Recharge
Attentive Your entire email & SMS channel rebuilt in 14 days: strategy, copy, design, flows. Done for you as a one-time build, live fast.
→ ii.We run the channel end to end (campaigns, calendar, testing, optimisation) as your outsourced email marketing department.
→ iii.Done-with-you consulting: senior strategy, reviews and hands-on help in the account, alongside your in-house team.
→On-brand, designed to sell and convert, coded to land. Straight from the vault.
Measured against a baseline we agree in writing before the build starts, not an inflated attribution window.
A major UK furniture retailer sending the odd campaign blast with no strategy. We rebuilt the flow stack and the campaign engine, and email became their most profitable channel inside a month.
£66,074
Email revenue in month one
+166%
Email revenue in the first 30 days
A British watch brand spending heavily on Meta with nothing supporting retention. A proper calendar, a tested offer mix and real segmentation did what the weekly discount blast never could.
£350,291
Attributable email revenue in 60 days
+472%
Year-on-year increase
A global gift card group (Flightgift, Hotelgift, Traingift, Activitygift) whose exact words were: “email marketing doesn’t work for our company.” We built the system from scratch, per brand and per language.
€88,000
Generated in the first 60 days
0 → 1
Email now a core revenue channel
A luxury London confectionery brand with a beautiful product and a leaky bucket: customers bought once, for someone else, and never came back. We rebuilt the channel around the repeat purchase.
4×
Their best-ever Christmas period
14 days
From kickoff to live
A seasonal gifting brand staring down the biggest revenue week of their year with no email infrastructure at all. We went from zero to fully operational in a fortnight.
51%
Of total revenue from email
+200%
Year-on-year growth
A prestige beauty brand with clinical heritage, complex product lines and consumables customers genuinely need to rebuy: none of which email was capturing.
+54%
Email revenue increase in six months
28%
Of email revenue from replenishment flows built from zero
Dan and Grace started Proverse after watching brilliant brands rent their entire growth from ad platforms while their biggest asset, the customer list, sat idle.
Dan knows the other side of the table: five years ago he started his own ecommerce brand, scaled it and exited. Along the way he hired the agencies himself, and the “hands-on support” they promised rarely survived the sales call. Proverse exists because he was convinced he could do the job properly.
Today a senior team runs the retention channel for brands from £1M to £250M a year in revenue, with one number on the wall: profit per customer.
“We didn't want to be another agency sending prettier newsletters. We wanted to own the number that actually compounds.”Dan, Co-Founder
We rebuild your full email & SMS channel in 14 days: strategy, copy, design and flows. Then we run it as a managed service, with campaigns, testing and optimisation, targeting 30–40% of revenue from owned channels. One job: more profit per customer.
We run a voice extraction before anything ships: founder interviews, your past sends, customer reviews and on-site copy, distilled into a voice guide you sign off. Every email is written against it.
Most agencies run a content calendar. We run a P&L line. That means proper segmentation, incrementality over vanity metrics, a senior team rather than a junior account manager, and priorities ranked by revenue impact.
The rebuild is the start, not the finish. From day 15 you get a full campaign calendar, an ongoing testing programme, monthly strategy sessions and reporting that talks about revenue rather than opens. And we manage it risk-free until you see an uplift in email revenue.
Our best fit is DTC brands on Shopify or Shopify Plus, where our playbooks are deepest. Other Klaviyo-compatible stacks are considered case by case. Ask on the call.
We work best with brands doing £500k+ a year with a real list to activate. Earlier-stage than that, Pay Per Email is the better route: world-class emails from £65 each, no retainer, whenever you need them.
Yes, where the economics justify it. SMS and WhatsApp are consent-led and quiet-hours-aware, deployed where they add incremental revenue, not as a discount cannon.
Book a call and we’ll find the single biggest leak in your retention channel. And if we work together, the risk sits with us: one fee, not a retainer, managed until you see an uplift in email revenue.
★★★★★ 100% satisfaction rate ·40+ brands helped·£10M+ revenue generated
“They'd found us more revenue before we'd even signed anything. The call alone was worth it.”Callum, CGS Direct
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