Case studies · Food & Drink

How We Turned One-Time Gift Buyers Into Repeat Customers For Lavolio.

A luxury London confectionery brand with a beautiful product and a leaky bucket: customers bought once, for someone else, and never came back. We rebuilt the channel around the repeat purchase.

4×

Their best-ever Christmas period

14 days

From kickoff to live

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★★★★★ 100% satisfaction rate ·40+ brands helped

About the brand

A luxury London confectionery brand with a beautiful product and a leaky bucket: customers bought once, for someone else, and never came back.

The challenge

What Was Holding Them Back.

Challenge 01

The gifting trap

Most buyers were purchasing for someone else. The recipient loved the product; the buyer forgot the brand existed. Neither was being spoken to after the sale.

Challenge 02

A dormant list with taste

Thousands of past customers who’d demonstrably spend £30 to £60 on premium confectionery, sitting unmailed for months at a time.

Challenge 03

Occasions doing all the work

Revenue spiked at Christmas, Mother’s Day and Easter, then flatlined. No system existed to smooth the gaps or bank occasion dates for next year.

The approach

How We Fixed It.

01

Wake the list without burning it

A staged re-engagement sequence into the dormant base, sunsetting genuine dead weight and rebuilding a true engaged segment before any selling began.

02

Split the buyer from the recipient

A post-purchase flow forked by gift versus self-purchase signals, with a recipient-capture play to grow the list from the people actually eating the product.

03

Bank the occasions

Occasion-date capture on sign-up and post-purchase, feeding reminder automations three weeks ahead of each banked date: the brand’s single most valuable data asset.

04

A calendar for the quiet months

Storytelling and collection-led sends between peaks: provenance, new flavours, corporate gifting. Designed to make the brand a destination rather than a seasonal reflex.

The results

What Moved.

The channel went into the busiest weeks of the year ready, and quadrupled the brand’s best-ever Christmas: the founder’s words, not ours.

4×

Their best-ever Christmas period

+89%

Increase in repeat purchase rate within six months

31%

Of revenue from automations that didn’t exist before

“The impact was immediate. We actually quadrupled our best-ever Christmas period with Dan and the team.”

Lavinia, Lavolio

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★★★★★ 100% satisfaction rate ·40+ brands helped·£10M+ revenue generated

“They'd found us more revenue before we'd even signed anything. The call alone was worth it.”Callum, CGS Direct

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