Book a call A seasonal gifting brand staring down the biggest revenue week of their year with no email infrastructure at all. We went from zero to fully operational in a fortnight.
51%
Of total revenue from email
+200%
Year-on-year growth
★★★★★ 100% satisfaction rate ·40+ brands helped
51% of revenue from email 
About the brand
A seasonal gifting brand staring down the biggest revenue week of their year with no email infrastructure at all. Zero to fully operational in a fortnight.
Black Friday was weeks away. There was no time for a slow build; every day without infrastructure was revenue walking past the door.
Sending volume into Black Friday on an unwarmed setup is how brands land in spam for Q4. Deliverability had to be earned fast, without shortcuts.
No separation between self-purchasers and gift buyers, so no way to time the messages that matter: order-by dates, delivery cutoffs, corporate gifting.
DNS, a dedicated sending domain, suppression hygiene, and a warm-up schedule reverse-engineered from the Black Friday date. Sign-up capture live on day two to start building the engaged core.
Welcome, cart, browse, checkout abandonment, post-purchase, a gift-buyer split, and a delivery-cutoff countdown automation. Nothing speculative: only flows that would earn revenue inside the season.
A structured offer sequence (early access, main event, extension, last delivery date) sent to engagement tiers in waves, protecting deliverability while maximising reach at peak.
From no infrastructure to a channel that now leads every launch the brand runs.
“Dan and the team have transformed my business… the impact it’s had on what we’re building has been insane.”Keelan, Bwownies
A free Email & SMS audit. We’ll tell you exactly where yours leaks, and what we’d fix first.
Sold through a huge amount of stock 
A prestige beauty brand with clinical heritage, complex product lines and consumables customers genuinely need to rebuy: none of which email was capturing.
Read the case study →
Full-price growth, no discounts 
A premium atelier brand where discounting would damage the thing customers are actually buying. A full-price email programme built on scarcity, craft and access.
Read the case study →Book a call and we’ll find the single biggest leak in your retention channel. And if we work together, the risk sits with us: one fee, not a retainer, managed until you see an uplift in email revenue.
★★★★★ 100% satisfaction rate ·40+ brands helped·£10M+ revenue generated
“They'd found us more revenue before we'd even signed anything. The call alone was worth it.”Callum, CGS Direct
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