Case studies · Home & Furniture

How We Added £66,074 In Month One For Homedone.

A major UK furniture retailer sending the odd campaign blast with no strategy. We rebuilt the flow stack and the campaign engine, and email became their most profitable channel inside a month.

£66,074

Email revenue in month one

+166%

Email revenue in the first 30 days

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★★★★★ 100% satisfaction rate ·40+ brands helped

About the brand

A rebuilt flow stack and a real campaign engine turned a discount-dependent list into the most profitable channel the brand owns.

The challenge

What Was Holding Them Back.

Challenge 01

The odd blast, no strategy

Campaigns went out occasionally, with no calendar and no plan behind them. Every send was a one-off decision.

Challenge 02

A flow stack doing nothing

Almost nothing existed to bring customers back after the first sale, so every month started from zero.

Challenge 03

A discount-dependent list

With no segmentation and no offer mix, the discount was the only lever left, and it was the only one being pulled.

The approach

How We Fixed It.

01

Diagnose the account

A full audit of the list, flows, segments and data. The strategy was built from what was actually true about the business, and approved before anything was built.

02

Rebuild the flow stack

Welcome, browse, cart, post-purchase and win-back written, designed and live, capturing revenue around the clock.

03

Build the campaign engine

A proper calendar, engagement segmentation replacing send-to-all, and an offer mix that sells without slashing margin.

04

Report on revenue

A baseline agreed in writing before the build started, then reporting that talks about revenue rather than opens.

The results

What Moved.

Email went from an afterthought to the most profitable channel the brand owns, measured against a baseline agreed in writing before the build started.

+166%

Email revenue in the first 30 days

£66,074

Email revenue in month one

+1,267%

Increase in campaign revenue

“They actually tripled it. I couldn’t believe it.”

Shah, Homedone

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More work

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How We Generated £350,291 In 60 Days For Maughan Jones.

A British watch brand spending heavily on Meta with nothing supporting retention. A proper calendar and real segmentation did what the weekly discount blast never could.

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€88,000 in 60 days

How We Built €88,000 In 60 Days For Experiencegift.

A global gift card group whose exact words were: “email marketing doesn’t work for our company.” We built the system from scratch, per brand and per language.

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Ready?

Your Brand Could Be The Next Page Here.

Book a call and we’ll find the single biggest leak in your retention channel. And if we work together, the risk sits with us: one fee, not a retainer, managed until you see an uplift in email revenue.

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★★★★★ 100% satisfaction rate ·40+ brands helped·£10M+ revenue generated

“They'd found us more revenue before we'd even signed anything. The call alone was worth it.”Callum, CGS Direct

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