Book a call A British watch brand spending heavily on Meta with nothing supporting retention. A proper calendar, a tested offer mix and real segmentation did what the weekly discount blast never could.
£350,291
Attributable email revenue in 60 days
+472%
Year-on-year increase
★★★★★ 100% satisfaction rate ·40+ brands helped
£350,291 in 60 days 
About the brand
A British watch brand spending heavily on Meta with nothing supporting retention. A proper calendar and real segmentation did what the weekly discount blast never could.
Heavy Meta spend was filling the top of the funnel, but almost none of it was being captured, nurtured or brought back. Every visitor was a one-shot bet.
One weekly blast to the whole list with a discount attached. Open rates decaying, margin eroding, and the brand training its list to wait for offers.
Flows half-built, segments bloated with dead profiles, and no way to tell which sends actually made money.
An attributed revenue baseline agreed in writing, the list cleaned of two years of dead weight, and deliverability audited before a single send.
The sign-up incentive actually delivered (it wasn’t being), opt-in friction removed, and browse, cart and checkout abandonment flows built to catch the Meta traffic already being paid for.
Engagement tiers, purchaser recency and price-band splits, so a £600 Apex browser gets different treatment from a £90 strap buyer.
Nine to ten monthly sends built on storytelling, education and social proof, with offers as a tool rather than a crutch.
Campaign themes aligned with what the ads were running, so the list heard the same story the ads were telling.
A proper calendar, a tested offer mix and real segmentation did what the weekly discount blast never could.
“They generated over £30,000 in the first two months of the partnership.”Sam, Maughan Jones
A free Email & SMS audit. We’ll tell you exactly where yours leaks, and what we’d fix first.
€88,000 in 60 days 
A global gift card group whose exact words were: “email marketing doesn’t work for our company.” We built the system from scratch, per brand and per language.
Read the case study →
4× their best-ever Christmas 
A luxury London confectionery brand with a beautiful product and a leaky bucket: customers bought once, for someone else, and never came back.
Read the case study →Book a call and we’ll find the single biggest leak in your retention channel. And if we work together, the risk sits with us: one fee, not a retainer, managed until you see an uplift in email revenue.
★★★★★ 100% satisfaction rate ·40+ brands helped·£10M+ revenue generated
“They'd found us more revenue before we'd even signed anything. The call alone was worth it.”Callum, CGS Direct
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