Case studies · Gifting & Experiences

How We Built €88,000 In 60 Days For Experiencegift.

A global gift card group (Flightgift, Hotelgift, Traingift, Activitygift) whose exact words were: “email marketing doesn’t work for our company.” We built the system from scratch, per brand and per language.

€88,000

Generated in the first 60 days

0 → 1

Email now a core revenue channel

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★★★★★ 100% satisfaction rate ·40+ brands helped

About the brand

A global gift card group whose exact words were: “email marketing doesn’t work for our company.” We built the system from scratch, per brand and per language.

The challenge

What Was Holding Them Back.

Challenge 01

“Email doesn’t work for us”

Years of underinvestment because the channel had never been given a fair test. No automation, no strategy, no belief.

Challenge 02

Five brands, six languages, one mess

Every market needed its own voice, its own consent flow and its own legal footing. Nothing was localised; nothing was compliant by design.

Challenge 03

No data foundation

Purchase intent (corporate, birthday, partner gifting) was invisible to the platform. Impossible to send the right message when nothing captured why someone bought.

The approach

How We Fixed It.

01

Build the plumbing

A custom API integration with the website, site events wired into Klaviyo, and intent capture so gifting occasion data flows onto every profile.

02

Consent architecture per market

Six language-specific sign-up lists and a double opt-in flow per language, with legally distinct consent copy for each market.

03

Segments that scale, not sprawl

Building-block segments (language, brand, engagement, buyer state) combined into send segments, with one universal exclusion segment protecting every campaign from over-sending.

04

Automations per brand, per language

Welcome, post-purchase with intent splits, cross-sell between the gift brands, occasion reminders and win-back: each localised, not just translated.

05

Campaigns that nurture before they sell

A value-first calendar written to sound premium in every language, warming a list that had never been mailed properly.

06

Prove it against the baseline

Revenue attribution reviewed against the “email doesn’t work” starting position.

The results

What Moved.

A channel that was earning next to nothing rebuilt into one that produced €88,000 inside two months, with the flows still compounding after we handed over the calendar.

€88,000

Generated in the first 60 days

7.2×

Return on investment

32,000+

Confirmed double opt-in subscribers across six markets

“We’ve gone from making no money on email marketing to nearly €100,000 in one quarter.”

Lisa, Experiencegift

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Ready?

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Book a call and we’ll find the single biggest leak in your retention channel. And if we work together, the risk sits with us: one fee, not a retainer, managed until you see an uplift in email revenue.

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★★★★★ 100% satisfaction rate ·40+ brands helped·£10M+ revenue generated

“They'd found us more revenue before we'd even signed anything. The call alone was worth it.”Callum, CGS Direct

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