Book a call List Growth
Book a call TL;DR: Traffic with no email capture is rented attention. A working pop-up typically captures 8 to 12% of visitors, and a decent welcome flow converts a meaningful slice of them.
From the audit vault: From an audit of a bespoke jewellery brand: five figures a month in traffic, average order value in the thousands, and no pop-up anywhere on the site. The maths on that gap ran to tens of thousands in a single quarter.
Take your monthly traffic. A properly built pop-up captures somewhere between 8 and 12% of it. A welcome flow doing its job converts a chunk of those subscribers into first orders. Multiply through by your average order value and you get the number your missing pop-up costs you every month.
On high average order value brands the figure gets uncomfortable fast. That is revenue you already paid to attract, walking off the site with no way to follow up.
Audience growth is the input for every flow you will ever build. Welcome, browse abandonment, cart recovery: none of them fire for a visitor you never captured. Before segmentation strategy, before design, before campaign calendars, get a capture mechanic live with a clear reason to sign up.
The Proverse Retention Report.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
One clean pop-up with one compelling reason to hand over an email. No stacked offers competing on the same page, no signup form buried in the footer as the only route in. Then check it actually fires: a surprising number of audits find pop-ups installed but silently broken.
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Benchmark: 8 to 12% of traffic captured is a healthy pop-up.
Run the maths on traffic × capture rate × welcome conversion × AOV: that is the cost of not having one.
Capture comes before every other email project. Flows cannot fire on people you never captured.
List Growth
An open code on the homepage gives the discount away without capturing anything. Every offer should cost the visitor an email address.
List Growth
A single large prize often costs less than a blanket discount and converts cold visitors who were never going to use a coupon.
List Growth
Gamified pop-ups are converting brilliantly right now, and the mechanic works hardest when it is tied to the brand itself.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
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