Book a call List Growth
Book a call TL;DR: The marketing-consent line at checkout is a signup form nobody writes. Give people a reason to leave the box ticked.
From the audit vault: From an audit of an occasionwear retailer: default platform consent copy, no benefit stated, and a recommendation to rewrite it like the offer it is.
Checkout consent quietly enrols more subscribers than most pop-ups, and almost every store leaves it saying something like “email me with news and offers”. Nobody wrote it, so nobody optimised it, and untick rates are higher than they need to be.
The Proverse Retention Report.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
State what they get: early access, member pricing, a chance at a giveaway, restock alerts for the thing they just bought. One concrete benefit beats a generic promise of “news”. It is one line of copy with list-wide compounding returns.
Ship this
Checkout consent is a signup form; treat its copy accordingly.
Name a concrete benefit for staying subscribed.
One line of copy, compounding effect on list growth from every order.
List Growth
Traffic with no email capture is rented attention. A working pop-up typically captures 8 to 12% of visitors, and a decent welcome flow converts a meaningful slice of them.
List Growth
An open code on the homepage gives the discount away without capturing anything. Every offer should cost the visitor an email address.
List Growth
A single large prize often costs less than a blanket discount and converts cold visitors who were never going to use a coupon.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
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