Book a call Browse & Cart
Book a call TL;DR: An add-to-cart is a yes with one objection attached. The recovery flow’s real job is diagnosing and dissolving that objection.
From the audit vault: A framing used across our audits: price, shipping cost, delivery timing, sizing doubt or a competitor tab are each different blockers needing different emails.
Someone who added to cart chose the product. Something specific stopped the checkout: the shipping figure that appeared late, a sizing doubt, a price flinch, a comparison left open in another tab. Treating all of these with one “you left something behind” email answers none of them.
Across the flow, address each likely blocker in turn: shipping and returns clarity first, then sizing or fit reassurance, then value justification, then, if margin allows, a closing nudge. Behavioural splits sharpen it further: a high shipping-cost region, a first-time visitor, a repeat browser each hint at their blocker.
The Proverse Retention Report.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
Recurring blockers are product-page bugs wearing email costumes. If shipping shock abandons half your carts, the flow can recover some, but the pricing display fix recovers more.
Ship this
Every abandon has a specific blocker; generic reminders answer none.
Sequence emails to dissolve blockers one by one.
Recurring blockers are site problems; fix upstream too.
Browse & Cart
Most brands run a single brand-intro browse abandonment and stop. The revenue is in per-product and per-collection journeys.
Browse & Cart
Every viewed-but-not-bought product has a shortlist of silent objections. Structure abandonment emails as a back-and-forth that answers them one by one.
Browse & Cart
The single most useful cart-abandonment split: high-value carts get depth and trust, low-value carts get a nudge and go.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
No spam. Unsubscribe any time.