Book a call Offers & Incentives
Book a call TL;DR: Bundles, free gifts, gift cards, content, entries, upgrades: the incentive menu is far longer than the discount field suggests.
From the audit vault: Compiled from across our audits: nearly every brand defaulted to a percentage when at least one non-discount mechanic fitted its margins and customers better.
A year’s supply prize. A large gift card draw. A free gift at threshold. A bundle priced as the obvious choice. Free delivery. A content asset worth wanting: recipes, guides, patterns. Competition entries per action. Early or exclusive access. A service upgrade like priority delivery or a consultation.
High-AOV brands lean on prize draws and gift cards, which cap cost while feeling enormous. Consumables suit supply prizes and bundles that raise order size while discounting nothing. Premium suits access and service. The right mechanic feels generous and costs less than 10%-off-everything.
The Proverse Retention Report.
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Run the alternative against your current offer, measuring list growth, welcome revenue per recipient and margin per order together. Discounts often win raw signups and lose profit; judge the whole line.
Ship this
The incentive menu runs far past percentages; pick per margin profile.
Prizes and gift cards cap cost while feeling large.
Judge tests on profit per subscriber, not signups alone.
Offers & Incentives
A blanket first-order discount is mostly claimed by people who were buying anyway. It isn’t acquisition spend, it’s margin given away.
Offers & Incentives
For luxury and premium positioning, a percentage off undermines the entire price story. Convert with value, proof and patience instead.
Offers & Incentives
The only honest way to know what a standing discount earns: turn it off for a cohort, measure the delta, then decide.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
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