Book a call Offers & Incentives
Book a call TL;DR: The only honest way to know what a standing discount earns: turn it off for a cohort, measure the delta, then decide.
From the audit vault: From audits of a functional-drinks brand and a furniture retailer: both were running long-standing offers nobody had ever measured against their absence.
A discount that has always been there stops being a decision. Nobody owns it, no test ever validated it, and the assumption that removing it would crater conversion has never met evidence. Meanwhile it deducts from every first order, forever.
Split traffic or alternate periods: offer on, offer off, everything else constant. Watch conversion rate, average order value and margin per visitor together. A small conversion dip at a much better margin is very often a win, and plenty of brands find the dip barely exists.
The Proverse Retention Report.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
Include downstream behaviour: subscribers acquired without discounts repurchase at full price more readily. The cohort you build determines the margins you keep for years.
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Long-standing offers deserve the scrutiny nobody has given them.
Test on/off cohorts; judge conversion, AOV and margin together.
Non-discount cohorts behave better for life; count that too.
Offers & Incentives
A blanket first-order discount is mostly claimed by people who were buying anyway. It isn’t acquisition spend, it’s margin given away.
Offers & Incentives
For luxury and premium positioning, a percentage off undermines the entire price story. Convert with value, proof and patience instead.
Offers & Incentives
Bundles, free gifts, gift cards, content, entries, upgrades: the incentive menu is far longer than the discount field suggests.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
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