Book a call List Growth
Book a call TL;DR: Sending people to their inbox for a discount code interrupts the purchase at its hottest moment. Drop the code on the final pop-up step.
From the audit vault: From an audit of a functional-drinks brand whose code arrived only by email: the audit traced the journey from pop-up to inbox to spam check and back, and counted every step as a conversion leak.
Sign up, close the pop-up, open a new tab, find the email, hope it is not in spam, copy the code, return to the site, remember what you were doing. Every one of those steps loses buyers who were seconds from checkout when they signed up.
Show the code on the pop-up’s success step, and still send the email as a backup. The buyer stays on the site, the code is in front of them, and the purchase continues in one motion.
The Proverse Retention Report.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
A code-delivery email racks up opens and attributed revenue because everyone opens it on the way to checkout. That makes it look like your best email while doing no persuasion at all. Delivering the code on the pop-up keeps your reporting honest too.
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Never make the inbox a mandatory stop between signup and checkout.
Show the code on the success step; email it as backup only.
Code-delivery emails inflate attribution without persuading anyone.
List Growth
Traffic with no email capture is rented attention. A working pop-up typically captures 8 to 12% of visitors, and a decent welcome flow converts a meaningful slice of them.
List Growth
An open code on the homepage gives the discount away without capturing anything. Every offer should cost the visitor an email address.
List Growth
A single large prize often costs less than a blanket discount and converts cold visitors who were never going to use a coupon.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
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