Book a call Post-Purchase
Book a call TL;DR: Some categories rebuy on life’s calendar: the next occasion, the next home, the next season. The brand still present wins that purchase.
From the audit vault: From an audit of an occasionwear retailer: a prom-dress customer may be a ballgown customer years later, but only for the brand that stayed relevant in between.
Occasionwear, furniture, jewellery, travel kit: repurchase gaps run years, and most brands go silent within months. The customer’s next occasion then starts with a fresh search instead of a remembered brand. Presence, not persuasion, is the battle.
A handful of genuinely good sends per year keeps the thread alive: seasonal lookbooks, care content for the piece they own, occasion-timed reminders, life-stage appropriate collections. The bar is “worth opening”, not “weekly”.
The Proverse Retention Report.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
Event dates offered at purchase, sizes and preferences on file, anniversaries of the original order: each gives future sends a reason to arrive exactly on time.
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Years-long repurchase cycles still belong to whoever stayed present.
A few high-relevance sends a year beat silence and spam alike.
Collect dates and preferences that let you time the return.
Post-Purchase
The emails between order and delivery set expectations, cut refunds and pre-empt bad reviews. Most brands send a receipt and go quiet.
Post-Purchase
If shipping is the only thing customers complain about, fill the wait with content and the wait stops being the story.
Post-Purchase
Review requests fired on a fixed timer miss the moment of delight. Use real usage signals to ask when satisfaction peaks.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
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