Book a call A premium soup brand with a product built for reordering and an email channel that wasn’t. We built the flows and the calendar that turn first orders into a routine.
+XX%
Email revenue
XX%
Of total revenue from email
★★★★★ 100% satisfaction rate ·40+ brands helped
Done properly, done quickly 
About the brand
A premium soup brand with a product built for reordering and an email channel that wasn’t. We built the flows and calendar that turn first orders into a routine.
A consumable product with no replenishment prompt. Customers finished the box and drifted, with nothing timed to bring them back.
No calendar, no segmentation, no testing. Email happened when someone remembered.
Provenance and quality that justified the price, absent from the inbox.
A full audit of the list, flows and data, and a strategy approved before anything was built.
Welcome, cart, post-purchase and win-back live, with replenishment timing built around how the product is actually eaten.
A proper calendar that sells the story as well as the stock, with segmentation deciding who gets what and when.
Constant testing and adjustments from the data, reported against revenue rather than opens.
Hands-on, holistic and quick: the founder’s words for how the channel came together.
“Dan and the team were super hands-on, and their previous experience meant they were super holistic and everything was done quickly.”Bella, Soul Kitchen
A free Email & SMS audit. We’ll tell you exactly where yours leaks, and what we’d fix first.
6× their investment back 
Flows set up to win, still running today, and worth over six times the investment: the founder’s own maths.
Read the case study →
A sustainable loungewear brand with a loyal customer base and an inbox that didn’t sound like them. We rebuilt the channel around voice, design and the people actually buying.
Read the case study →Book a call and we’ll find the single biggest leak in your retention channel. And if we work together, the risk sits with us: one fee, not a retainer, managed until you see an uplift in email revenue.
★★★★★ 100% satisfaction rate ·40+ brands helped·£10M+ revenue generated
“They'd found us more revenue before we'd even signed anything. The call alone was worth it.”Callum, CGS Direct
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