Book a call Campaigns & Strategy
Book a call TL;DR: A mature account runs 12 to 18 flows, and they carry the majority of email revenue. If campaigns are carrying yours, flows are missing.
From the audit vault: The benchmark we state in every audit: most brands run three to five flows and lean on campaign sends; the accounts we build run twelve to eighteen and let automation do the earning.
A flow fires at the moment a behaviour makes the message relevant: the signup, the browse, the abandoned cart, the delivery, the run-out. Campaigns arrive on your schedule; flows arrive on the customer’s. Relevance at the moment of action is why flow revenue per recipient dwarfs campaign revenue per recipient.
Welcome branches, browse and cart splits, post-purchase onboarding, cross-sell maps, replenishment, review capture, churn prediction, win-backs by tenure, sunset. Twelve to eighteen flows covering every meaningful moment in the customer lifecycle, built once, earning continuously.
The Proverse Retention Report.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
Pull the flow-versus-campaign revenue split for the last quarter. Majority-campaign accounts are working harder every month for revenue that automation would produce on its own; the gap between your flow count and eighteen is a project list.
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Flows fire on customer behaviour; that timing is the whole edge.
Benchmark: 12 to 18 flows covering the full lifecycle.
A majority-campaign revenue split means flows are missing.
Campaigns & Strategy
Ad platforms get more expensive every quarter. Email’s pre-purchase role is to capture paid traffic once and finish the sale for free.
Campaigns & Strategy
High campaign cadence works when each send goes to the segment it was written for. Blasting the full list is how cadence kills a sender reputation.
Campaigns & Strategy
A dormant list of past customers is stored revenue, but blasting it cold torches deliverability. Segment by recency and re-enter gradually.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
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