Book a call Campaigns & Strategy
Book a call TL;DR: High campaign cadence works when each send goes to the segment it was written for. Blasting the full list is how cadence kills a sender reputation.
From the audit vault: From audits of brands sending either two campaigns a month to everyone or none at all: the recommended cadence was ten to sixteen, each scoped to a segment.
Ten to sixteen campaigns a month sounds aggressive until you see the per-subscriber view: highly engaged segments hear from you weekly, cooler segments monthly, each send written for the group receiving it. Volume to the whole list burns engagement; volume to segments builds it.
A campaign scoped to recent browsers of a category, to lapsed VIPs, to one persona’s interests, earns its open because it is about them. The same message to everyone is about no one. Segmented cadence also protects deliverability: engagement rates stay high because irrelevant sends stop happening.
The Proverse Retention Report.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
Sell to the season the customer is actually in: cooling products in summer, gifting angles before occasions, category pushes timed to their browsing. The calendar is a targeting layer, not just a schedule.
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High cadence is safe only when every send is segment-scoped.
Engaged segments weekly, cool segments monthly.
Use seasonality as targeting, not decoration.
Campaigns & Strategy
Ad platforms get more expensive every quarter. Email’s pre-purchase role is to capture paid traffic once and finish the sale for free.
Campaigns & Strategy
A mature account runs 12 to 18 flows, and they carry the majority of email revenue. If campaigns are carrying yours, flows are missing.
Campaigns & Strategy
A dormant list of past customers is stored revenue, but blasting it cold torches deliverability. Segment by recency and re-enter gradually.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
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