Book a call Campaigns & Strategy
Book a call TL;DR: Broken signup forms, double welcomes, dead links and silent flows: the fastest audit available is being your own customer for ten minutes.
From the audit vault: Findings from walking prospect funnels as a stranger: a newsletter form returning an error page, two welcome emails firing at once, browse triggers that never fired, checkout links that broke.
In real audits, within minutes: a signup form 404ing on submit, a double opt-in confirmation nobody had styled or intended, two different welcome emails colliding from separate apps, cart links erroring, browse abandonment that never triggered. None of these appear in dashboards; all of them appear to customers.
Fresh private window, new email address. Sign up through every route: pop-up, footer, checkout. Browse products, abandon a cart, complete an order. Note every email that arrives, every one that should have and didn’t, and everything that looked off-brand or broken along the way.
The Proverse Retention Report.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
If a confirmation step appears and compliance doesn’t require it, turn it off; every extra step sheds subscribers. If it must stay, brand it properly, because it is literally the first email the subscriber ever sees.
Ship this
Dashboards miss broken journeys; being a customer finds them.
Monthly: fresh email, every signup route, full purchase walk.
Kill or brand double opt-in; never leave the default.
Campaigns & Strategy
Ad platforms get more expensive every quarter. Email’s pre-purchase role is to capture paid traffic once and finish the sale for free.
Campaigns & Strategy
A mature account runs 12 to 18 flows, and they carry the majority of email revenue. If campaigns are carrying yours, flows are missing.
Campaigns & Strategy
High campaign cadence works when each send goes to the segment it was written for. Blasting the full list is how cadence kills a sender reputation.
Retention teardowns, flow breakdowns and inbox tactics, every week. Free.
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